Our inaugural title:
Take Care of Your People
A practical leadership guide for supervisors, business owners, public-safety professionals, nonprofit leaders, coaches, and anyone responsible for the performance and well-being of others.
Available in Paperback, EPUB, and PDF.
Leadership is not about rank, title, or authority. It is about responsibility, trust, consistency, and the way you take care of the people around you.
Independent by Design
Rook & Stag Publishing is an independent publishing imprint founded to produce practical nonfiction with substance, clarity, and lasting value.
The imprint began with Take Care of Your People—And They Will Take Care of You, a leadership book by founding author LaCell Sherman.
Rather than treating publishing as the final step after writing, Rook & Stag approaches a book as a complete intellectual product—one that requires clear positioning, thoughtful editing, professional design, reliable production, and a meaningful pathway to readers.
The company is beginning with leadership and human-development titles and will expand carefully as the catalog and publishing capabilities grow.
— What You Will Discover Inside:
Leadership That Holds Up Under Pressure.
Build Team Trust
How to build psychological safety and unshakeable loyalty within your team.
Set The Standard
Translating elite military leadership traits into practical, everyday business strategies.
Create Clear Direction
Strategies for making clear, timely choices when the stakes are high and pressure is mounting.
Leading By Example
How to model the discipline, integrity, and accountability you expect to see in your staff.
How To Serve The Team
Shifting your perspective from being served by your team to serving them well.
What Readers Are Saying
Leadership that Resonates
"If you're looking for a story that blends real-life events with values that need to be reinstalled into all generations, then this book is definitely for you! Its prose is clear, its message is evident, and it reminds us that leadership is a gift we need to cherish."
— Founding Author
LaCell Sherman
Specialization: Author • Speaker • Trainer
What I believe: “Pressure reveals who you are. Responsibility shows what you stand for. How you treat people determines what you leave behind.”
LaCell Sherman is an author, speaker, Marine Corps veteran, retired law-enforcement professional, and nonprofit founder. His writing explores leadership, resilience, responsibility, personal growth, and the lessons people carry from difficult experiences. Drawing from a life of service, leadership, and reinvention, LaCell writes practical books intended to help readers grow, reflect, and move forward with greater purpose.